Venice and its lagoon have been recognized by UNESCO as a World Heritage Site. It is an enchanting city between land and sea, a bridge between East and West, where common pastries have been prepared for centuries, along with noble recipes for the most demanding tables. Genuine flavors have been shared in the privacy of homes or savored in the cafes of St. Mark’s square: renowned pastry products such as focacce, veneziane, frìtole and zaléti.
In 1938, when Tranquillo Loison opened his small bread bakery in Costabissara – a town on the outskirts of Vicenza – bread was a staple food for the majority of the population. However, the introduction of ration cards during World War II limited its distribution and consumption. The end of the war and the improvement of the economy led to an increase in the demand for sweeter and tastier products. That is when Tranquillo began producing focacce with figs and raisins. His son Alessandro soon expanded the range of products adding spreads, wedding cakes and fresh pastries that he would deliver personally to local coffee shops and families.
In 1955, Alessandro began specializing in the production and sales of Panettone and Pandoro cakes, yielding about 20-30 kilos a day. This new activity, together with the pastry line, was immediately much more profitable than selling bread alone, a product that was discontinued in 1960.
Tradition is our main ingredient and Passion is what heats our ovens: we have been creating signature confections for three generations and we bring them to tables across the world.
In 1992, Alessandro’s son Dario joined and eventually took over the company contributing to its international expansion as a symbol of what’s ‘Made in Italy’.
Dario Loison and Sonia Pilla represent the third generation of Loison. They faced together the professional journey each focused to his own way. Dario is the entrepreneurial genius, in his opinion tradition and innovation are not parallel tracks, but two areas that are closely connected; Sonia is the romantic and wistful soul, the one who created the Loison’s style, a perfect design expression